Your Facebook ad sizes matter a lot when it comes to how your campaign performs. We’re not exaggerating – even a minor mismatch can hurt your engagement and conversions. To avoid this, let’s go over the recommended dimensions for different Facebook ad placements.
Best Facebook Ad Sizes for Images & Videos
| Ad Placement | Recommended Size | Aspect Ratio |
| Feed | 1440 x 1440 pixels | 1:1 |
| Stories | 1440 x 2560 pixels | 9:16 |
| In-stream Video | 1080 x 1080 pixels or 1080 x 1920 pixels | 1:1 or 9:16 |
| Video Feed | 1440 x 1440 pixels or 1440 x 1800 pixels | 1:1 or 4:5 |
| Marketplace | 1080 x 1080 pixels | 1:1 |
| Reels | 1080 × 1920 pixels | 9:16 |
| Right Column | 1080 x 1080 pixels | 1:1 |
| Carousel Feed | 1080 x 1080 pixels | 1:1 |
Below, we have also discussed each of these placements in detail so you can understand how they work and which Facebook ad sizes to use for each format.
Note: Most of the images used in this post are from the Facebook Ads Guide.
Facebook Feed Ads
These ads appear directly on the feeds of users as they scroll through the platform. They blend naturally with the posts and activity from friends. While this makes them less disruptive, it also makes them easier to ignore if the creative doesn’t stand out.
If you’d like to see more feed ad inspiration, check out our other post featuring 241+ Facebook ad ideas.
Recommended Sizes for Facebook Feed Ads
- 1440 × 1440 pixels
- Aspect ratio: 1:1 or 4:5
When to Use Facebook Feed Ads?
Facebook feed ads work well for:
- Promoting a product or service
- Driving website traffic
- Brand awareness campaigns
- Retargeting audiences
Facebook Stories Ads
These ads appear to viewers between organic Facebook Stories. You can use both videos and images, but their display works differently. The image ads are shown for five seconds or until the viewer swipes away. Whereas videos that are 10 seconds or less play for the full duration, and the ones longer than 10 seconds are split into separate Stories cards.
The important thing to note is that even when using the recommended Facebook ad sizes, you should plan space for interface elements. Ideally, leave 14% (250 pixels) of the top and 20% (340 pixels) of the bottom part free of text, logos, or other creatives.
Recommended Sizes for Facebook Stories Ads
- 1440 × 2560 pixels
- Aspect ratio: 9:16
When to Use Facebook Stories Ads?
Facebook Stories ads are best used for:
- Creating immersive full-screen experiences
- Running mobile-first campaigns
- Highlight product use cases
Facebook In-stream Video Ads
These ads are shown to people watching videos on Facebook. They are similar to YouTube ads and can appear before, in between, or after the main video content.
Also, in this case, apart from the Facebook ad video size, you also need to be mindful of the video duration. Ideally, the length needs to be 15 seconds or less; otherwise, it will be cut short. Then the users will have to click on the context card that appears below the main video to view the full ad.
Recommended Sizes for Facebook In-stream Video Ads
- 1080 × 1080 pixels or 1080 × 1920 pixels
- Aspect ratios: 1:1 or 9:16
- Video duration: 5 seconds to 15 seconds
When to Use Facebook In-stream Video Ads?
Facebook in-stream video ads are great for:
- Showing off your product, service, or brand
- Highlighting unique features of your product
- Telling a story with a strong opening hook
Facebook Video Feed Ads
These ads appear to users while they scroll through a stream of video content on the Video Feed section of Facebook. They are played between organic, user-posted videos, which increases the chances of engagement.
Another advantage of this placement is that there is no strict time limit. You can upload videos that range from 1 second to 241 minutes. This makes it great for sharing in-depth content such as product demos or tutorials.
Recommended Sizes for Facebook Video Feed Ads
- 1440 x 1440 pixels or 1440 x 1800 pixels
- Aspect ratios: 1:1 or 4:5
- Video duration: 1 second to 241 minutes
When to Use Facebook Video Feed Ads?
Facebook video feed ads are best suited for:
- Sharing long-form content
- Explaining a complex product or service
- Showing behind-the-scenes brand stories
- Repurposing a YouTube video for Facebook viewers
Facebook Marketplace Ads
Facebook Marketplace ads are extremely popular, especially among ecommerce brands. These are presented in front of an audience that’s already browsing with a buying intent.
While you can add both videos and photos, we recommend sticking to simple, clear photo ads as the listing appears in small blocks only.
Recommended Sizes for Facebook Marketplace Ads
- 1080 x 1080 pixels
- Aspect ratios: 1:1
When to Use Facebook Marketplace Ads?
Facebook Marketplace ads can be used for:
- Promoting physical products
- Driving sales for e-commerce stores
- Reaching users who are actively browsing for items to buy
- Highlighting special offers or product deals on Facebook
Facebook Reels Ads
Reels aren’t limited to Instagram – you can also view them on Facebook. If you choose to run ads on this placement, you need to design content that’s short, engaging, and optimized for vertical viewing.
Similar to Stories ads, Facebook recommends leaving some space around your creative for other elements like profile icon and interaction buttons. Ideally, you need 14% of the top, 35% of the bottom, and 6% on each side free of important text or visuals.
Recommended Sizes for Facebook Reels Ads
- 1080 × 1920 pixels
- Aspect ratios: 9:16
When to Use Facebook Reels Ads?
Facebook Reels ads are best for:
- Creating an engaging, fast-paced brand
- Promoting short-form content
- Launching new products or campaigns
- Reaching mobile-first audiences
Facebook Right Column Ads
These are desktop-only ads that appear on the right-hand side of Facebook’s interface. We consider them the least disruptive as they don’t interrupt the main browsing experience. However, since they occupy a smaller space, you need to work harder to make the creative capture attention.
Recommended Sizes for Facebook Right Column Ads
- 1080 x 1080 pixels
- Aspect ratios: 1:1
When to Use Facebook Right Column Ads?
Facebook right column ads are great for:
- Highlighting a single product image
- Running retargeting campaigns
- Promoting simple offers or reminders
- Driving website traffic from desktop users
Facebook Carousel Feed Ads
These ads allow you to display multiple images or videos together. The viewers only have to swipe each card to view all the visuals. It works great if you have multiple products or you want to display different features of the same product.
Recommended Sizes for Facebook Carousel Feed Ads
- 1080 x 1080 pixels
- Aspect ratios: 1:1
- Number of carousel cards: 2 to 10
When to Use Facebook Carousel Feed Ads?
Facebook carousel ads work well for:
- Showcasing multiple products in one ad
- Creating step-by-step visual storytelling
- Promoting a new collection
- Highlighting different features of a single product
Summing Up: Best Facebook Ad Sizes
We hope this guide helped you understand the best Facebook ad sizes. We also tried explaining the mistakes you should avoid when creating ads for different placements.
But if you want to skip the headache of figuring out the right sizes or even designing the images, sign up for our unlimited graphic design services. We’ll deliver the creatives for every social media platform placement so your campaigns look polished and ready to perform.
