How to Choose Brand Colors? It’s Not as Hard as You Think

Colors have a huge impact on human minds. And although their application has touched many fields including medical therapies and sports, they are still widely used to influence consumers' emotions and purchase decisions. Designers and marketers have been using the...

Learn How to Design a T-shirt in 7 Simple Steps

In the last decade, online marketing become the front and center for every business owner. But the recent resurgence of offline marketing is allowing brands to remove the human-to-machine interactions and connect with their customers on a personal level. It’s a bit...

Reality Check! Are You Measuring the Right Content Marketing KPIs?

Today businesses are actively investing in content marketing because it has proven to grow audience engagement and establish brand awareness. But we have seen people investing in producing high-quality content and often struggling to measure its success. Or worse they...

7 Types of Logos You Need to Know About Before Designing Your Brand Identity

Can you think about a brand without a logo? There aren’t any. Even if they do exist how would you remember them? Subconsciously we only remember brands by their logos. That’s because the visual medium is much more effective than written words. That’s why the first...

27 Underrated Social Media Post Ideas You Need to Know

Even though we all want to publish social media content regularly we often feel tapped out of ideas. And it’s more common than you’d think. Creative block can be daunting especially when you have deadlines to meet. More often than not you'll find yourself asking "What...

11 Free Content Optimization Tools You’ll Wish You Discovered Sooner

Content optimization is very impactful for SEO. It ensures that your content is not only written well but it’s visible through the web. Here’s an example of how one of our well-optimized blog posts looks on search engine rankings: Getting the first rank in...

How to Hire Freelance Graphic Designer on a Budget? It’s Not as Hard as You Think

According to Upwork, 10 million people are considering freelancing after the COVID-19 pandemic. This would be a 17% increase in the total freelance workforce compared to the 57 million people that freelanced in 2019. For employers, this is a great opportunity to...

How to Create a Brand Style Guide from Scratch

Most companies create informal branding guidelines from the early stages. But as a business starts getting some traction, a formal brand style guide becomes a necessity. A brand guide will be a document that’ll define the rules and guidelines that your company needs...

Our Step-by-Step Guide to Hire Freelance Writer for Different Niche

Are you looking to hire freelance writers for your company? Most employers struggle to recruit the right people since it’s an extremely difficult process. The reason most people struggle to hire freelance writers is that they don’t know the exact steps. What we know...

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