Display ads are great for brand awareness, lead generation, retargeting, and even direct sales. But to make them work, you need killer visuals paired with a strong message. It needs to stand out and grab attention before the viewer even thinks about scrolling away.
Now, do you need inspiration to design such amazing display ads? Let’s show you 15 real examples from popular brands.
We are starting with something simple yet effective. It’s an ad from Salesforce that features everything from a bold headline to clean visuals and a friendly brand mascot. You can see the stats (5,500 service professionals) used as social proof to build trust. Also, the brand colors are used effectively to highlight key phrases and the call to action.
This display ad example features everything – from a problem-solving headline to trust-building visuals and an easy-to-spot call to action. While the entire top half is reserved for the brand logo, the bottom half focuses on the key offer. The best part is a real doctor’s profile (with ratings and available time slots) that makes the service feel credible.
This is a great example of a product-first display ad. You can clearly see what they are selling, and all the text highlights some unique features that directly address customer needs. It’s clear, straightforward, and more likely to convert casual viewers into buyers.
This display ad example is for those who want to skip the visuals and go straight for bold typography. It features nothing but clean text on a solid background, with no distractions. Plus, the white-on-blue palette reinforces PayPal’s brand identity, which also makes the ad instantly recognizable.
Vertical display ads can be harder to get right because the narrow format gives you less space to communicate your message and showcase your product. But this one from Ōura pulls it off beautifully. It delivers the value prop in just a few words with sleek product shots. Even the CTA is bold enough for viewers to take action.
This mockup is from our design portfolio. It’s simple and clean, yet versatile. The best part is the consistent branding across multiple formats. You can find the brand name, website address, strong heading, and a clear CTA, everything neatly adjusted to fit different ad sizes without losing impact.
If you need help designing your display ads, just sign up for our unlimited graphic design services to get started.
This is a common format for e-commerce display ads. It features clean product grids that show multiple options with visible discounts. The minimal text highlights the key selling point and brand name.
We love some animation in display ads. It truly makes them stand out from the crowd. This one from Monday CRM uses a fun and simple animation to cleverly illustrate their message. You can instantly grasp what the tool does and how it can fit into your workflow.
This is one of our favorite Google display ad examples. It taps into the emotional appeal by showing a friendly interaction and highlighting the service as a trusted partner. Even the text is encouraging without being too assertive.
This Squarespace display ad is a perfect example of keeping it clean. There’s a soft gradient background and minimal text that emphasises the core selling point. The visual also highlights the ease of working with the platform’s intuitive website editor.
Putting a comical twist on your campaigns never fails. This display ad example perfectly captures the struggle of furniture assembly, making it instantly relatable and funny. Plus, the design and colors draw your eye in without feeling overwhelming.
This is also an example of a minimal display ad. With a white background, easy-to-read text, and simple visuals, Trello keeps the focus on the message. It won’t be distracting to the viewer’s eye, but it will convey the intended message clearly.
This is also a display ad example from our design portfolio. It shows how we can adapt visual elements and messaging to fit various ad sizes while maintaining a consistent brand identity. The bigger vertical size contains everything from the product image to its features. But we kept things concise in the horizontal and smaller formats.
This is one more product grid layout for e-commerce brands. It’s even more minimal with zero text, bringing the entire focus to the products. The only visual anchor is the brand logo at the bottom. While you might think it will only work with a well-recognized brand, we highly recommend trying this format even if you’re still building brand awareness.
Highlighting customer testimonials in your display ads is a great strategy. It instantly boosts your credibility and engagement. Plus, this example also includes the product photos and vibrant brand colors that make it even more appealing.
This mockup features display ad examples in various formats. The text, colors, and visuals are the same, but you can see how the placement varies depending on the size and orientation of each ad. You can use this inspiration to create multiple designs for your brand as well.
This is another vertical display ad example that simply asks a question and immediately offers a solution. The soft gradient effect in the background also adds to the charm, making this feel warm and approachable.
This animated display ad example from Canva demonstrates how their tool works: both the drag-and-drop editor and the real-time team feedback features. The colors also reinforce the brand’s identity and make it instantly recognisable.
We picked this example of a display ad to show you that you don’t always need flashy visuals to make an impact. You can play with typography to grab attention and make your ad memorable.
The last display ad example comes from Burger King. It features the product visual, but the entire focus is on the offer and typography. This design will work wonders if you are also offering some amazing discounts or freebies to your customers.
Summing Up: Best Display Network Google Ads Example
We rounded up all kinds of display ad examples from various niches. Whether you want something text-heavy or purely visual, there’s something for everyone. And if you need help designing ads that actually convert, we’re here for that as well.
Just sign up for our unlimited graphic design services. We’ll handle everything from concept to final creatives without any delays or constant to and forth.
