The holiday season is right around the corner, and it’s time to amp up your holiday marketing strategies.
Have you started planning yet? In this post, we’ll walk you through a few key pointers to make your campaign stand out.
Best Holiday Marketing Strategies
- Change Your Popups
- Set up Gift Pages
- Use Holiday Keywords
- Create Festive Related Content
- Change Social Media Theme
- Review Basic SEO
Let’s dive into some details about these holiday marketing strategies…
1. Change Your Popups
Big companies change up their whole website design as part of their holiday marketing strategies. Modifying the logos to celebrate seasonal holidays and festivals has also become a common practice. Google is well known for this.
But this can be a little expensive for a small company. What you can do is add a few seasonal graphics, like stock photos or royalty-free illustrations, to your blog, website, or email to celebrate the holidays.
Popups are one way to add a festive touch to your website. And you won’t even need any professional help with this.
You can customize your popups using any online photo editing tool like Canva or try a website like Socital. This site lets you add seasonal pop-ups to your website, like this one:
2. Set Up Gift Pages
This is another common practice among eCommerce stores to increase profitability during the festive season. And it’s super easy to do too.
See how Target does it:
They have made holiday gift guides and also divided their existing products into categories like gifts for her, gifts for him, gifts for your parents, gifts for your children, etc.
If you don’t have the time and resources to separate these, you can also make just one page and add all your best-selling products from every category.
3. Use Holiday Keywords
Holiday or seasonal keywords are very popular. You can find these keywords from tools like Ahrefs or SEMrush. Search for terms that your consumers would be searching for during the seasonal purchases.
Although you should avoid using them on your existing product or landing pages, as they can distract from your efforts to reach your long-term SEO goals.
But you can add these keywords to your gift pages to get highly relevant traffic for a short period of time.
4. Create Festive Related Content
Another way of using these keywords is to create festive content like this article. Such guides are good to engage with shoppers, generate leads, and bring in customers.
You can create articles or even a round-up post like “10 Best Things to Gift Your Mom”. Then you can promote these guides on your social media channels and on your email list.
5. Change Social Media Theme
Every brand and every consumer uses social media. This is an amazing place to explore new opportunities and create brand awareness.
Changing the theme of the whole website might be too much effort. But you can definitely change your social media theme.
For example, Starbucks has started promoting its holiday special drinks and cups on its timeline. It all looks so Christmassy!
This is a good way to show your clients you go beyond marketing and sales. Remember to use relevant hashtags like #christmas2025, #christmasgifts, #holidaydecor, etc to attract more audience or to go viral.
6. Review Basic SEO
The festive time can be busy for businesses. Even though you have to work on attracting new customers or providing awesome service to existing ones, don’t forget about your basic SEO.
Here are a few technical things to keep in mind:
- Optimize page speed
- Resolve all 404 errors
- Fix 301 redirects on broken links
- Check your server for high load traffic
- Cross-check if your SSL and HTTPS certificates aren’t about to expire
Google always gives priority to sites with good Technical SEO.
Summing Up: The Best Holiday Marketing Strategies
A lot of small brands don’t do too much during the festive season as they feel it is only a short-term gain. But these holiday marketing strategies can give you great visibility, traffic, and revenue.
Getting together a holiday marketing strategy will get you the best organic reach and engagement during festive times.
Start planning now, keep your customers in mind during every decision you make, and don’t forget about establishing lifetime value with your brand.
And if you need to delegate some of your design work, contact our designers. We’ll give you unlimited graphic design services for $399/month only.
