Using AI for Content Creation: The Do’s & Don’ts to Remember

Everyone is using AI for content creation. But very few realize that using this powerful tool isn’t just a matter of hitting a button and letting the algorithms run wild. There’s an art to it – a human touch that guides the machine to ensure the output aligns with the brand’s voice and audience expectations.

In short, there are certain nuances and potential of AI that we need to understand so we can prevent wasted resources. It sounds more complicated than it is. That’s why, in this article, we will simplify everything you need to know about using AI for content generation.

Let’s dive into more details and learn how to use AI for content creation.

1. Find Blog Ideas

Earlier, we wrote an entire article about using AI to generate blog post ideas. We explored how we can use the natural language processing (NLP) algorithms of AI to analyze data, identify trends, and suggest topics that are relevant to our niche.

For instance, here’s what we get when we ask ChatGPT to provide some blog post ideas about graphic design:

Obviously, we need to filter these out, but there are many great ideas here. You can also give ChatGPT a try for your business niche or use some other free tools like Copy AI, Writesonic, and Answer The Public.

2. Create Outlines

AI can be a valuable tool in generating outlines for articles. It can instantly process data and pull relevant information from various sources to make a framework that highlights the main points, subtopics, and key elements of any topic. You can use these frameworks as a starting point to build a solid foundation for your article.

3. Use to Overcome Writer’s Block

One of my favorite ways of using AI is to overcome writer’s block. I prefer to use a platform like ChatGPT, where I can engage with the tool in a conversational manner. You can also use it as a virtual writing companion to brainstorm ideas, suggest alternative perspectives, or simply get a fresh take on a challenging topic.

Remember that AI does lack creative constraints, but it doesn’t get mental blocks or fatigue as humans, allowing it to continuously generate ideas. You can just shoot questions and watch it effortlessly churn out a myriad of responses.

4. Write Meta Description

AI can write excellent meta descriptions. This is particularly useful when you have an e-commerce store with multiple product and category pages. You can save a lot of time by automating the process and using AI-based tools like the one from Ahref or Frase to craft compelling and keyword-rich meta descriptions.

5. Get Help with Proofreading

AI-powered proofreading tools can catch spelling errors, grammar mistakes, and even provide suggestions for improving the clarity of your writing. In fact, chances are you’re already using some AI tool for proofreading, like Grammarly, but if you want to explore more options, then here’s a small list of Grammarly alternatives.

6. Write Headline

Writing headlines can be overwhelming, especially when you consider that they are essential in attracting clicks and improving your website’s ranking. So, if you feel stuck or you need some ideas, then we’ll recommend using an AI tool.

We like the one from SEMRush to generate ideas and the one from CoSchedule to assess the quality of headlines.

7. Create Social Media Posts

Using AI to create social media posts can be a game-changer for streamlining your content creation process and boosting engagement. You can use it to write your social media captions, analyze trending hashtags and topics, and automate scheduling.

Not just that, you can also use AI to get in-depth analytics, including engagement metrics, audience demographics, and post-performance insights.

How Not to Use AI for Content Generation

Now that we know how we can use AI for content creation, let’s also discuss ways in which you should never use AI when generating content:

1. Doing Research

We know so many people recommend using AI for research, but we would always advise against it. Why? Because the information AI has is unreliable. It processes information based on patterns and data fed into its algorithms. Therefore, if that data contains inaccuracies or biases, the AI model will perpetuate these issues, leading to distortion of facts.

The problem is unavoidable as AI lacks the nuanced understanding and contextual awareness that human researchers possess. It doesn’t recognize the subtle intricacies, biases, or evolving dynamics within a particular field of study.

So, it’s crucial that, as content creators, we do our research manually and double-check all the facts to ensure accuracy and avoid any pitfalls.

2. Writing the Entire Article

As we discussed earlier, you can use AI in various aspects when writing an article, for example, you can use it to create frameworks, write headlines, and proofread. However, you should never rely solely on AI to write the entire article, as that would impact the overall quality and effectiveness of the content.

Doing this would present various problems, including plagiarism, monotony, and a disconnect in conveying emotions or relatable experiences with your readers. It might also affect your search engine rankings as Google discredits unoriginal and low-quality AI content.

Summing Up: Using AI for Content Creation

We can say that the collaboration between AI and human creativity strikes the right balance that maximizes efficiency. It helps in creating well-optimized, data-driven content that engages and converts the target audience.

The only catch is that while there are numerous AI tools for content creation, there aren’t many good human writers. And if you’re looking for good-quality human-written content, then you need to sign up for our content writing service. We have a team of experienced writers ready to deliver SEO-friendly and informative content.